Kendra Portfolio

UX Architect + Experience Designer

Fresh Kicks Kendra Page Coaching Adaptive

Fresh Kicks

Project Goal: Create an app for an existing physical store that makes ordering shoes extremely simple.

Role: UX Research, UX Architect, UX Design

Project Details

Research Study

  • Target Audience : Existing customers who were working parents. These customers didn't like shopping and didn't want to spend a lot of time online

  • Study: Unmoderated, at home usability study with 5 customers in the USA

Key Challenges

  • While we received some pieces of consistent feedback, much of the information gathered varied widely which made it difficult to implement changes

Results/Implementations

Based on results, we implemented the following:

  • Created a clean, simplistic layout that required only a few clicks to complete purchase
  • Bigger CTA buttons for those with limited dexterity
  • Changing color scheme to make app more accessible, especially to those with a visual impairment

Kendra Page Coaching

Project Goal: Create a website for a new brand with no existing online presence. The purpose of the website was to offer information about available mental health services.

Role: UX Research, UX Architect, UX Design

Project Details

Research Study

  • Target Audience: Women between the ages of 25-40 who have had a bad experience with the mental health care system

  • Study: Unmoderated, at home usability study with 10 customers in the USA

Key Challenges

  • It was difficult to determine questions of validity
  • People came to the site with different goals in mind, so gathering feedback about specific tasks was challenging

Results/Implementations

Based on results, we implemented the following:

  • Created a clean layout that was easy to navigate
  • Ensured website was responsive for mobile
  • Provided more detailed information about services

Adaptive

Project Goal: Create a website for that allows for purchase of both new and gently used adaptive shoes.

Role: UX Research, UX Architect, UX Design 

Project Details

Research Study

  • Target Audience: Individuals whom require adaptive shoe and their families/caregivers

  • Study: Unmoderated, at home usability study with 6 customers in the USA

Key Challenges

  • Too many options in the initial design was a barrier to completion of tasks
  • User utilized all different types of devices and initial designs were not responsive

Results/Implementations

Based on results, we implemented the following:

  • Reduce number of choices on homepage
  • Ensured website was responsive for desktop, phone, and tablet
  • Clear CTA buttons

Like what you see?

For more information on working together, email me at kendra@thepagesmedia.com